This was a project I worked on my senior year of college. I created a brand from scratch, designing the logo, choosing the brand colors, and forming brand values. I wanted to create a cosmetics and skin care brand that focused on authenticity and the idea of classic beauty. Makeup was created to enhance personally held beauty. Vinci wants to remind its consumers of who they are and that natural ingredients and healthy skin is where beauty flows freely. With this product, Mona Lisa smiles.
Mona Lisa Smiles with this product.
Leonardo Da Vinci had a vision, and so does Vinci - to bring back classic beauty. We are a holistic and environmental friendly cosmetics brand that seeks to put the focus of beauty into a realistic perspective. To feel beautiful is to feel fresh and healthy. It is to bring out the natural beauty of the consumers rather than make them feel the need to live up to a filtered life.
Vinci products are created with the environment in mind and are entirely vegan. Not only are these products cruelty free for animals, but they’re cruelty free for people, too! No carcinogens or chemicals that wear and tear the skin or human health over time. These products add to your life instead of take away.
While anyone can benefit from a good skin care routine, we know that mostly women from ages 16 - 75 truly put time into their skin care. We’ve created an eyecatching but simple logo to draw the attention of consumers. Combined with our tag line “Mona Lisa Smiles,” or when you receive your package and find your products “Mona Lisa Smiled,” we’ve created a truly remarkable brand and an excellent product.
